We decode human behavior to make them measurable
​From customer trust and employee engagement to market signals and AI adoption, intangible drivers determine success. We translate these complex behaviors into quantifiable, strategic assets. Using a synthesis of data science and behavioral research, we build frameworks that replace intuition with evidence, enabling leaders to make more intelligent decisions on strategy, culture, and growth.
Philosophy in Practice
Growth Strategy
Boosting Sales
Increased Grupo Alun/ Alura sales department's revenue by 530% by building a high-quality pipeline and growth plan from the ground up.
Entrepreneurship
Enhancing Efficiency
Founded a startup and achieved a 28% monthly growth rate by creating a dynamic pricing model based on traveler demand elasticity.
People Analytics
Improving People Outcomes
Architected the People Analytics function at Ambev, building the data infrastructure to make strategic, data-driven decisions on turnover, engagement, and culture.
Corporate Innovation
Tech and Innovation Management
Led the development of four new corporate ventures at Ambev, and reduced the required CAPEX by 98% by structuring a more efficient product methodology.